2014 Marketing Stats Infographic

Digital marketing space is growing so fast that what was the "right move" two years ago would be an ancient idea now. So what should we expect this year as we plan out strategies for digital marketing? The following summarizes interesting facts about stats on digital marketing: 

- In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral. 

- 78% of CMS think custom content is the future of marketing. 

- Internet advertising will make up nearly 25% of the entire ad market by 2015. 

- 43% of all marketers found a customer via LinkedIn. 

52% of all marketers have found a customer via Facebook in 2013. 

- Marketing mix: 

• Email: Emails with social sharing buttons increase click through rates by 158%. 
• Social media: Social marketing budgets will double over the next 5 years.
• Events: 67% of B2B content marketers consider event marketing the most effective strategies. 
• PR: 73% of reporters think press releases should contain images. 
• PPC: 72% of PPC marketers plan to increase PPC budget in 2014. 
• SEO: 33% of traffic from Google's organic search results go to the 1st item listed. 
• Content: Nearly 50% of companies have content marketing strategies. 

More at: http://www.webdam.com/2014-marketing-statistics-infographic/