The last mile can be very painful when it comes to display advertising. A very well-designed and full of content banner can be extremely harmful if misplaced. The positioning of display ads has to be as coherent as possible with the content of the webpage it is placed it, to better target the customers and to give credibility to the brand. Misplacement damages can go from drastical reduction in the success rate of an ad to even loss of clients.
If you were amazed as I was to see examples of terrible display ads misplacement... Check this link out for more!
http://www.huffingtonpost.com/2011/07/09/worst-advertising-placement-fails_n_893359.html#s304925&title=Time_for_a
Francesca
If you were amazed as I was to see examples of terrible display ads misplacement... Check this link out for more!
http://www.huffingtonpost.com/2011/07/09/worst-advertising-placement-fails_n_893359.html#s304925&title=Time_for_a
Francesca
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