Have you ever walked into a store and received on your smartphone an incredible offer for a product that is surprisingly placed in front of you?
Even though it's not common yet, that's what many retailers are looking for and of course many tech startups are offering (or developing).
How is that even possible?
Well, have you ever switched off the wifi on your iPhone? If not, that means your smartphone had potentially connected to a long list of public Wi-Fi Networks that ruthless marketers had used to track and profile you.
Hopefully, Apple will make it harder (i.e. impossible) for marketers to track you in iOS 8! Check the article on TechCrunch http://techcrunch.com/2014/06/09/apple-makes-it-harder-for-in-store-marketers-to-track-you-in-ios-8/
From now on, you'll have control on it...is there still an opportunity there?
Even though it's not common yet, that's what many retailers are looking for and of course many tech startups are offering (or developing).
How is that even possible?
Well, have you ever switched off the wifi on your iPhone? If not, that means your smartphone had potentially connected to a long list of public Wi-Fi Networks that ruthless marketers had used to track and profile you.
Hopefully, Apple will make it harder (i.e. impossible) for marketers to track you in iOS 8! Check the article on TechCrunch http://techcrunch.com/2014/06/09/apple-makes-it-harder-for-in-store-marketers-to-track-you-in-ios-8/
From now on, you'll have control on it...is there still an opportunity there?
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