You love to tweet, blog, post photos on Facebook and
Instagram; you love to make your social presence perceptible. Have you ever
thought the treasures you’re giving to Google, Facebook, and Twitter? They love
your status updates, uploads, likes; they are food for thought for them since
they then try to sell you the “right” ads based on your interests (at least as
they perceive them).
Did you know that there is a tool that gives a sense of what
the big web companies might see when they look at us? Of course there is, it’s
called Five.
Using a link to Facebook posts, Five analyzes the language in
which we write, and determines our relative affiliation to the big five or
personality traits of emotional intelligence: openness, extraversion,
agreeableness, conscientiousness and neuroticism.
It then shows comparisons
with famous people (based on their public writings and statements), as well as
your Facebook friends. Based on their feedback on Twitter, people identify to a
great extent with the personalities they’re generating.
The co-founder Nikita Bier said the point of the exercise is
not precision, but to give people a sense of what social media companies are
doing with us, probably with much greater sophistication. They use these
predictions for personalized advertising, and based on their sayings, they’re
doing well. If for example, someone is more open and extrovert, they go to
coffee shops and bars and usually have interesting apartments; thus you want to
advertise them IKEA furniture. On the other hand, neurotic people care more
about their health, so you can advertise vitamins or super-healthy products.
I suggest you check out how your personality is deployed
based on your social media web, and you’ll find the people most similar to you.
Maybe it is Zuckerberg, Obama, Mahatma Gandi or Jay Z. You never know!
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