Monday, June 30, 2014

The Personality Behind Your Posts

You love to tweet, blog, post photos on Facebook and Instagram; you love to make your social presence perceptible. Have you ever thought the treasures you’re giving to Google, Facebook, and Twitter? They love your status updates, uploads, likes; they are food for thought for them since they then try to sell you the “right” ads based on your interests (at least as they perceive them).

Did you know that there is a tool that gives a sense of what the big web companies might see when they look at us? Of course there is, it’s called Five. 
Using a link to Facebook posts, Five analyzes the language in which we write, and determines our relative affiliation to the big five or personality traits of emotional intelligence: openness, extraversion, agreeableness, conscientiousness and neuroticism.
It then shows comparisons with famous people (based on their public writings and statements), as well as your Facebook friends. Based on their feedback on Twitter, people identify to a great extent with the personalities they’re generating.

The co-founder Nikita Bier said the point of the exercise is not precision, but to give people a sense of what social media companies are doing with us, probably with much greater sophistication. They use these predictions for personalized advertising, and based on their sayings, they’re doing well. If for example, someone is more open and extrovert, they go to coffee shops and bars and usually have interesting apartments; thus you want to advertise them IKEA furniture. On the other hand, neurotic people care more about their health, so you can advertise vitamins or super-healthy products.

I suggest you check out how your personality is deployed based on your social media web, and you’ll find the people most similar to you. Maybe it is Zuckerberg, Obama, Mahatma Gandi or Jay Z. You never know!

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