Shopping on your finger tips - literally
Making a Purchase: Use Amazon Fire phone and point camera to product - image recognition pulls up corresponding amazon page - purchase with a click - ship via Amazon Prime
Reviewing or Comparing a Product: Shoppers hold their phones up to a shelf and see nutritional and other product information overlaid next to the actual items being viewed - augmented reality
Read more on combining the power of smartphones and image recognition technology to bridge the divide between real-world and digital shopping @ MobileMarketer.com
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