Saturday, June 28, 2014

Wearable technology sector and advertising: what to expect

Check out this interesting interview to Tony Gaitatzis, CTO at PND (

Here are a few highlights:

  • "Data collected via Google Glass could soon be used to deliver advertising tailored to the wearer's taste, mood, and location"
  • "PND is developing a "personal neuro device" that gathers information on the wearer's moods, emotions and health. This data could be used by advertisers to target wearers of Google Glass head-mounted computers. When combined with the geolocation features built into Glass, the devices could work out how wearers feel about brands they are engaging with"
  • "Google doesn't allow staff or partners to mention the potential use of Glass for advertising. But the device could "absolutely" be used for that purpose."
Will Google Glass still have a huge potential if people start thinking they are a sort of spycam that give access to them to every advertisers in the world?

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