1. North Face: GPS feature
Based on the customers’ mobile phone number and
activated mobile GPS feature, North Face sends out text messages notifying the
closed shops to drop by, the local weather, and promotions nearby etc.
2. Ikea: Catalog app enabled a virtual
3D image
This app enabled consumers not only to identify
their own style by completing a series of tests, but also augmented reality
that allowed customers to see how furniture would look in their homes through
mobile phone.
3. Intel: B2B mobile paid search campaign
Intel utilized both exact and broad-match
keyword search terms to direct their business customers to their website for
the purpose of educating customers about the features of their new processors
4. Chipotle: YouTube and Game
This fast-food Mexican grill created an
animated film on YouTube and developed a new mobile game. In less than two
weeks, the film received over 6.5 million views on YouTube, and the game,
Chipotle Scarecrow, was ranked among the top 15 free iOS applications in the iOS
app store.
5. Starbucks: Mobile payment app
This app not only enables people to buy coffee
easier than ever, but also encourages them to revisit the store, and promotes
customer loyalty. Just three months from its launch, the application gained
over 3 million users.
6. McDonald’s: Instagram
In March of 2013, the
company ran a promotion “Share Your Biggest Instagram Moments,” in which users expanded the ad,
they could share pictures of their food and even view a gallery of other
photos. They gained huge
success to bring attention from the public with old product line by leveraging Instagram.
7. Target: SNS & paid advertisement
for deals and discount focused app
The company created a
mobile coupon app in which many of the deals can be used over and over until
the expiration date. The deals could be personalized, and the app rewards
customers for staying active and inviting others. The app is also well linked
to Facebook to share their favorite deals with their friends etc.
Source) http://www.business2community.com/mobile-apps/7-unbelievable-mobile-marketing-success-stories-0808211#!2KN4t
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