Monday, June 23, 2014

Some successful examples of mobile marketing by leveraging different tech

1. North Face: GPS feature

Based on the customers’ mobile phone number and activated mobile GPS feature, North Face sends out text messages notifying the closed shops to drop by, the local weather, and promotions nearby etc.

2. Ikea: Catalog app enabled a virtual 3D image

This app enabled consumers not only to identify their own style by completing a series of tests, but also augmented reality that allowed customers to see how furniture would look in their homes through mobile phone.

3. Intel: B2B mobile paid search campaign

Intel utilized both exact and broad-match keyword search terms to direct their business customers to their website for the purpose of educating customers about the features of their new processors

4. Chipotle: YouTube and Game

This fast-food Mexican grill created an animated film on YouTube and developed a new mobile game. In less than two weeks, the film received over 6.5 million views on YouTube, and the game, Chipotle Scarecrow, was ranked among the top 15 free iOS applications in the iOS app store.

5. Starbucks: Mobile payment app

This app not only enables people to buy coffee easier than ever, but also encourages them to revisit the store, and promotes customer loyalty. Just three months from its launch, the application gained over 3 million users.

6. McDonald’s: Instagram

In March of 2013, the company ran a promotion “Share Your Biggest Instagram Moments, in which users expanded the ad, they could share pictures of their food and even view a gallery of other photos. They gained huge success to bring attention from the public with old product line by leveraging Instagram.
7. Target: SNS & paid advertisement for deals and discount focused app

The company created a mobile coupon app in which many of the deals can be used over and over until the expiration date. The deals could be personalized, and the app rewards customers for staying active and inviting others. The app is also well linked to Facebook to share their favorite deals with their friends etc.

Source) http://www.business2community.com/mobile-apps/7-unbelievable-mobile-marketing-success-stories-0808211#!2KN4t

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