Interesting article about Facebook conducting a few A/B testing -- the only thing is that they were testing people's emotions... people reacted better if more positive posts showed up in their timeline.
Of course a lot of people disliked the fact of being "played" by Facebook.
Full article: http://www.nytimes.com/2014/06/30/technology/facebook-tinkers-with-users-emotions-in-news-feed-experiment-stirring-outcry.html?ref=technology&_r=1
best,
Bruno.
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