The 2014 World Cup showcases the role of digital market in high
profile sports events. Traditional
media sectors including TV and radio are predicted to enjoy their usual
advertising revenue bounce. However, the real winner, if not yet in overall
revenue then certainly in terms of where marketing resources and effort are
being directed, is social media such as Twitter, YouTube and Facebook. Most
noteworthy is that real time marketing characterises this event when brands
have to respond to game results at a pace never seen before.For more
information, please see below for the links.
http://www.publishersweekly.com/pw/by-topic/industry-news/trade-shows-events/article/62989-it-s-all-about-storytelling.html
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