China has 618 million Internet users as of Jan. 2014. 91% of
the online population has a social media account.
There are five major social networks in China. Namely, they are
Sina Weibo, RENREN, Tencent Weibo, Qzone, and WeChat. Sina Weibo and Tencent
Weibo are more Twitter equivalents. Renren and Qzone are Facebook equivalents.
WeChat is WhatsApp equivalent.
Let’s turn our attention to one of the social networks that
resembles Facebook, RENREN. The main business of RENREN is it main social
networking website renren.com, the game development and operating platform,
Renren Games, and the user-generated content focused video sharing website
56.com.
Renren has an accumulated activated users of 210 million as
of March 31, 2014. Its monthly unique log-in users is 51 million as of March
2014.
Its revenue comes from banner advertising, virtual currency, special VIP services,
public pages, social network games, paid survey service, instant messaging,
recruiting platform, and shopping platform, with its main revenue comes from
pay-for-time banner advertising.
As a matter of fact, 42% of the revenue of renren.com comes
from advertising on its pages. However,
most of these revenue is contributed by several major companies. In
2010, 248 advertisement contributed the 94% of the 42% of the total revenue of
renren.com. The revenue is based on the time of the advertisement on the
webpages, not on CPM. This kind of business model means that the companies that
advertise on renren.com is acquired by the advertising sales representatives.
This easily help the sales representatives to manually choose the right
clients.
Sources:
http://www.businessinsider.com/a-quick-guide-to-chinas-social-networks-2013-10
No comments:
Post a Comment