The Last Game

In the spirit of the World Cup, I would like to point out to the new Nike video, “The Last Game”. A five minute animated video, Nike had more than 50mm views last week alone. The multi-channel strategy involves advertising the video during World Cup matches, sending them to the website after.

Interesting part of the story – the search for “Last Game” is not sponsored by anyone! And Nike’s video does not rank 1^st in the organic search...

Nike’s website: http://www.nike.com/us/en_us/c/football/riskeverything

Viral video chart: http://adage.com/article/the-viral-video-chart/world-cup-campaigns-dominate-viral-video/293748/

The Last Game: https://www.youtube.com/watch?v=Iy1rumvo9xc

Best,

Bruno.