Thursday, June 19, 2014

Social impact using mobile technology – Are you a responsible driver?


This video delivers the intended message extremely clearly by reaching to the viewers’ mobile numbers and getting their full attention. It integrates social impact with digital marketing.

This piece of creativity put together for Volkswagen is circulating in Facebook, but unfortunately it is not leveraging its full potential on the net. Trying to search for it typing “cinema responsible driving” or “cinema car campaign”, the video does not appear at the top of the organic search results.

Lucky you here is the link and you don’t have to search for it!

Check out the video (1:22 only; if in a rush, check from minute 0:45). Brilliant campaign!

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