Friday, May 19, 2017

Engagement via Social Media

All of us are aware of the power of social media platforms for advertising. This article discusses brand and celebrity marketing specifically and the strong engagement numbers on Instagram versus Facebook (Instagram 700m users vs. Facebook 1.9b). From the article, it seems marketers have not focused on customer conversions via Instagram. It states that marketers should shift their Instagram strategy towards this. However, the article does note that Facebook's scale and reach make it the #1 spot for advertising.

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