Whilst Twitter is reporting less than stellar growth, China's version of Twitter, Weibo, is seeing the opposite.
Twitter currently has 328 million active monthly users whereas Weibo has 340 million, a 30% increase from last year, and is a popular platform for most mainland Chinese media outlets. Weibo has also seen a year on year increase of 67% in net revenue and, unlike Twitter, Weibo monitizes through e-commerce rather than advertising.
Considering that most western social media platforms are blocked in China (LinkedIn is the main exception), western companies wanting to reach out to a Chinese audience might want to tap into Weibo for brand exposure.
Weibo has been innovative in that they have created a live video streaming app, and partnered with e-commerce giant Alibaba, allowing merchants to turn their Weibo pages into a CRM platform where they can manage their marketing campaigns and accept online payments, increasing social shopping convenience for its users.
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