This
article touches on P&G’s five year plan to slash upwards of $1.5 billion
from its marketing budget - of which at least $1 billion will come from media.
The global conglomerate is looking to achieve these savings by lowering rates
and getting right of supply chain waste, e.g., eliminating expenses resulting
from poor standards adoption and redundancies of having too many cooks in the
kitchen.
https://adexchanger.com/advertiser/pg-wants-cut-1-billion-media-spend-supply-chain-inefficiencies/
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