Friday, May 19, 2017

Global Conglomerate Looks to Slash Media Spend

This article touches on P&G’s five year plan to slash upwards of $1.5 billion from its marketing budget - of which at least $1 billion will come from media. The global conglomerate is looking to achieve these savings by lowering rates and getting right of supply chain waste, e.g., eliminating expenses resulting from poor standards adoption and redundancies of having too many cooks in the kitchen.

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