With every passing year, SEO continues to evolve with the
development of new search algorithm and rules. Below are some of SEO trends to look
out for in 2017:
Structured
data markup. This is to provide “featured snippet” on Google’s search
engine result page (SERP). See example below on “How to clear cookie cache on
Mac”.
Mobile
search optimization. In May 2015, Google reported that mobile searches
had surpassed desktop searches on its search engine. Thus, it is critical to
have more responsive pages on mobile browsers. One practical solution is
integration of Acceleration Mobile Pages (AMP). AMP pages only use one-eighth
of data to load content compared to average webpages.
Cross-channel
marketing. These days, users are browsing products using multiple
channels i.e. mobile, desktop, and tablet. It is important for marketers to
create a consistent brand presence across these channels, so that users can
move seamlessly between devices and platforms to interact with the site.
Voice
search. According to marketingland.com, teens are the highest users of
voice search with 59% using voice search while watching TV and 57% while with
friends. This high usage number is no surprise given recent improvements in
voice recognition technology. In fact, in SMX West 2016, Google’s director of
conversational search noted that speech recognition error rate has been reduced
to just 8% today.
Short
branded links. One way to share one’s content is via ‘short branded
links’. This is particularly relevant on Twitter, which imposes 140 characters
limit. Compared to generic short links e.g. http://bit.ly/12UR34df,
branded links are easier to remember and offer signal of quality on the
destination webpage.
Branded links have been used by Fortune 500 companies – Pepsi (pep.si),
Starbucks (sbux.co). Furthermore, research shows that using branded links
increase CTR by 35%.
http://www.seonick.net/7-simple-seo-tricks-to-improve-your-2016-seo/
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