In the hope to understand better who are all the participants of the digital advertising process, I started looking for the articles which describe which each of them does (ad exchanges, ad networks, DSP, SSP..).
The complication of the system occurred due to the growth of programmatic advertising, which is nothing but a way to automatically buy andoptimize digital campaigns, rather than buying directly from publishers. Each player exists to eliminate manual negotiation and bidding from each side of the market, where exchanges are processing the transactions.
It was interesting to learn for example that Google Adworks technically is a Demand-Side Platform but limited to Google inventory only.
The detailed guide on the ecosystem is below:
https://www.match2one.com/blog/what-is-programmatic-advertising/
https://www.smartinsights.com/internet-advertising/ad-networks/tcomplex-digital-advertising-ecosystem-explained/
The complication of the system occurred due to the growth of programmatic advertising, which is nothing but a way to automatically buy and
It was interesting to learn for example that Google Adworks technically is a Demand-Side Platform but limited to Google inventory only.
The detailed guide on the ecosystem is below:
https://www.match2one.com/blog/what-is-programmatic-advertising/
https://www.smartinsights.com/internet-advertising/ad-networks/tcomplex-digital-advertising-ecosystem-explained/
No comments:
Post a Comment