https://mightysocial.tech/social-media-predictions-2020-tiktok/
All signs point to TikTok having one of the biggest gains due to COVIS. The success of social platform is the "stickiness" or the niche market that they are able to create. TikTok had seen their market explode past anyone's expectations prior to the virus. The quarantine has only fed that fire and it has done so in such an explosive way.
The app has given people something to do while indoors, which takes their market to a completely new level. The only downside is brands are not prepared to capture this just yet. There have been experiments on the platform attempting to gain customer engagement. However, I would argue that the art of capturing a sale using this platform is still not something that people dominate. This could have a major impact on TikToks profitability because, as we learned from the rollercoaster ride of Snap Inc, it's all fun and games until you are forced to turn a profit. At this stage, the app is going through its glory days and I dont think they are capitalizing on it.
The future of TikTok is reliant on the implementation of new marketing tactics that are applicable here and that turn a profit. We will see whats to come.
We are likely seeing the peak of TikTok. Sad but true.
No comments:
Post a Comment