I was shocked to learn how big is business-to-customer messages channel.
The estimated numbers are staggering. Tim Cook said in 2014 that Apple handled 40 billion iMessage notifications daily. WhatsApp users sent an average of 65 billion messages per day in 2018. In addition to P2P, thousands of brands use application-to-person (A2P) messaging for marketing, reminders and confirmations. It too continues to grow, with messaging analyst firm Mobilesquared estimating that nearly 85 billion business-to-consumer messages – nearly 232 million per day – were sent in the United States in 2018.
In China messaging channels transformed to powerful ecommerce tool with such services as Wechat. The question is what is the next step for messaging marketing and commerce in the States. Now marketers are using apps more for their marketing efforts, but SMS has a much higher open rate, response rate, and customer engagement. The next step may be advanced messaging with operators already starting experimenting with Rich Communication Services (RCS) technology. I am curious to see how it will evolve.
https://www.marketingtechnews.net/news/2020/feb/28/advanced-messaging-its-way-why-brands-should-be-excited/
The estimated numbers are staggering. Tim Cook said in 2014 that Apple handled 40 billion iMessage notifications daily. WhatsApp users sent an average of 65 billion messages per day in 2018. In addition to P2P, thousands of brands use application-to-person (A2P) messaging for marketing, reminders and confirmations. It too continues to grow, with messaging analyst firm Mobilesquared estimating that nearly 85 billion business-to-consumer messages – nearly 232 million per day – were sent in the United States in 2018.
In China messaging channels transformed to powerful ecommerce tool with such services as Wechat. The question is what is the next step for messaging marketing and commerce in the States. Now marketers are using apps more for their marketing efforts, but SMS has a much higher open rate, response rate, and customer engagement. The next step may be advanced messaging with operators already starting experimenting with Rich Communication Services (RCS) technology. I am curious to see how it will evolve.
https://www.marketingtechnews.net/news/2020/feb/28/advanced-messaging-its-way-why-brands-should-be-excited/
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