I recently learned something interesting about SEO. I have
often wondered how search engines like Google or Bing, differentiate between
online mentions or citations of 2 different businesses with the same name, i.e.
how do they determine that 2 given citations are of the same company?
That’s where NAP comes in. Its an acronym for Name, Address,
Phone Number. This makes the NAP citation a unique mention of a business or
entity on the internet. Taking an example of a company called Acme Ventures
Address: Wework building, New Delhi, India and phone NO: **********
There could be more than one business that has the the same
name, so how will Google know that this is a unique mention? Furthermore, if
there is another company by the same or similar name that works out of one of
the many WeWork buildings in New Delhi, India, there might be further confusing
search results. However, in such a case, the phone number would be unique to
the entity and hence the NAP combination is completely unique to each business.
This is why search engines use the NAP combination to cluster
together definite mentions of entities over the web. Taking the example of
Google, a firm’s Google map listing would be the first and primary NAP
citation. Therefore, businesses that wish to boost their SEO and get more content
visibility online through search engines can leverage this simple method. Furthermore,
it’s important to copy and paste Google map NAP citation (using the SAME NAP
with not even a small difference such as punctuation marks) every time the firm’s
address is mentioned online, across social media handles, in online documents,
for filling up online forms (such as for registration).
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