To continue the discussion of who should jump into the bandwagon of advertising on TikTok, below are several considerations to make before starting your ad campaign on TikTok:
1) The target audience is young 66% are under 30 (41% 16-24 years old). TikTok is an immediate solution for those targeting youth but first, in terms of the long term other age groups tend to follow with time, so it's useful to be aware of how the audience is changing
2) It's expensive. 10$ per CPM, larger campaigns of over $300,000, minimum 500$, but you can also base your campaign on conversion and pay a cost per click.
Here is the step by step manual of running a campaign at TikTok:
https://blog.hootsuite.com/what-is-tiktok/
TikTok has the option of uploading the list of IDs with the customers if you know exactly the people who you are targeting (similar to the Facebook custom audience).
You also have 3 ad types:
- brand takeover (preload of your ad when the user opens the app)
- in-feed ad
- hashtag challenges.
1) The target audience is young 66% are under 30 (41% 16-24 years old). TikTok is an immediate solution for those targeting youth but first, in terms of the long term other age groups tend to follow with time, so it's useful to be aware of how the audience is changing
2) It's expensive. 10$ per CPM, larger campaigns of over $300,000, minimum 500$, but you can also base your campaign on conversion and pay a cost per click.
Here is the step by step manual of running a campaign at TikTok:
https://blog.hootsuite.com/what-is-tiktok/
TikTok has the option of uploading the list of IDs with the customers if you know exactly the people who you are targeting (similar to the Facebook custom audience).
You also have 3 ad types:
- brand takeover (preload of your ad when the user opens the app)
- in-feed ad
- hashtag challenges.
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