In unprecedented times, with a global pandemic taking modern civilization captive, it’s a difficult and fine-line for companies trying to continue marketing efforts for fear of being deemed insensitive or tone-deaf to the current crisis. Many classmates have already pinpointed specific examples within their blog articles on the risk firm’s take, but with many in the US already quarantined or ordered to shelter-in-place (SIP), where else do the digital marketing dollars and campaigns go?
The larger the corporation, the more risk (e.g. McDonald’s, Wal-Mart, and others who have come under scrutiny for low employee wages). But, I’d argue that the impact will be felt most for the company which selflessly tries to help and create real impact rather than trying to capitalize— then again, and perhaps a very cynical and generalized view, but they likely weren’t able to reach such behemoth scale by performing such selfless gestures.
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