One of the biggest barriers to migrating to the online world, especially for older people is the security concern that your data will be stolen or that you just don't trust buying something you are not seeing.
Since the group of people that is more exposed to this virus is exactly the one that is the late adopter of online shopping this crisis will work as a catalyst to move this group of people out of their comfort zone to try it out and to create their first profiles online. I expect that they will use the brands that they are familiar with it, so I don't think they are ging to experimental about the companies they are purchasing from but it will be a big boost to the traditional retailer who is at the beginning of their online journey
https://techcrunch.com/2020/03/16/online-id-verification-is-seeing-a-spike-in-demand-driven-by-covid-19/
No comments:
Post a Comment