A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Sunday, March 29, 2020
Marketers Helping Small Business in a Time of Need
As a small business owner that had to suspend operations and lay off my entire staff, I can attest that these are trying times--the likes of which I have never seen. In such a difficult time each and every dollar that a small business owner spends is agonized over, and unfortunately, marketing is often the first casualty as it is by its very essence, a bet placed on the future. Right now, I'm not willing to bet on the (immediate) future.
Yet even in this gloomy time there are rays of sunshine peaking through the clouds. Search Engine Land reported on digital marketers and consultants offering their services to small businesses for free. A couple of the offerings they highlighted:
Lily Ray is serving as a matchmaker for digital marketing professionals and small business owners here - https://lilyray.nyc/seo-and-digital-marketing-support-for-coronavirus/
Footprint Digital's Chris green has a similar setup focused on helping non-digital small businesses get online here - https://helpingsmallbiz.co.uk/.
Joe Youngblood, a marketing consultant established
https://gainlocal.net/small-business-coronavirus-relief-program/
Somewhat surprisingly, demand for these free services seems to be lagging behind supply and willingness to help. My guess is that small business owners are simply not aware of the free offerings and helping hands standing by. So if you know anyone that needs any help, please spread the good news!
We're all in this together. Stay calm and keep marketing my friends.
Full article from Search Engine Land below.
https://searchengineland.com/search-marketers-are-volunteering-services-support-to-help-small-businesses-get-through-covid-19-331722
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