In the context of mobile marketing, it was interesting to learn that there is a separate optimization strategy for apps like that for the websites (SEO) called App Store Optimization or ASO. As we didn't have a chance to discuss it during the class, I was curious to learn how it works.
ASO is nothing but increasing the visibility and conversion of your app in the App Store and Google Play.
There are 2 main ways to optimize ASO:
On-metadata are the factors or elements that are 100% under the control of the developer: title, developer name, short and long description, icon, screenshots.
Off-metadata factors are not controlled completely by a developer, but can be influenced, for example: installs volume, ratings, and user reviews.
With on-metadata being very similar to keywords optimization for SEO.
The detailed guide for ASO is here:
https://thetool.io/aso-app-store-optimization
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