Reacting to COVID-19, our new WFH environment, and challenges across the globe, some companies are moving quickly to reflect our new reality in advertising. Recently a number of companies launched Zoom-based ad campaigns that they made (virtually) themselves and featured real employees. JPMorgan Chase did this production in a number of days and created an ad featuring wealth advisors working from home via Zoom with the tagline "we're here for you".
https://www.cnbc.com/2020/04/09/how-jpmorgan-cut-the-ad-making-process-from-months-to-days.html
Dominos did the same and recorded an add entirely on zoom to spread the message that they are hiring.
https://www.adweek.com/creativity/dominos-recorded-an-ad-entirely-on-zoom-with-a-simple-message-were-hiring/
This is an interesting approach for companies to launch timely content in a way that reflects their audience's reality. It's also interesting how companies under pressure have been creative in how they approach advertising, and in these examples they've been able to successfully advertise in a way that normally would have taken much longer to produce and shoot.
No comments:
Post a Comment