Monday, April 20, 2020


Week 3:
High conversion rate at a time when you receive many emails: Christmas!



Source: “Examples of High Converting Christmas Email Newsletters” , Nataly Birch, December 11, 2019, Designmodo, https://designmodo.com/christmas-email-newsletters/

Today’s strategies for Christmas email campaigns include two stages. Everything begins with sneak peeks and preview emails that stir up interest, nurture subscribers, increase excitement, and hook the audience.

The second stage begins on the eve or right during celebrations. Christmas and days that surround it – usually one day before and one day after – are the perfect time for stellar offers.

Christmassy subject lines to try
What’s more, spice things up with festive emojis.
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The first rule of every high-converting email newsletter is to share content that delivers value to subscribers.
Wishlist from Free People

Run the Gift marathon is a true way to bring Christmas season into digital expanses. It will help to boost anticipation, hook contacts to emails, and keep them intrigued.

Happy Holidays from J Jill

It goes without saying that the design of an email newsletter should stay in line with the festive season. Top off your email with some Christmassy stuff, sprinkle it with golden glitter, and add a touch of magic.
To get a head start, use Postcards. It is a powerful free HTML email template builder that comes with an intuitive drag-and-drop interface based on a modular system and more than 100 pre-built handcrafted blocks.

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