If ever there was a time for digital marketing to come to the fore, it is now. Billboards that would usually have been seen by thousands now stand beside empty streets, fewer people are venturing out to get newspapers and nobody is holding events.
Emphasizing ethics – firms that act ethically in retaining staff and paying suppliers, or helping in other ways like supporting food banks, will be able to highlight this in content marketing, while some may suffer reputational damage for not doing so.
In the meantime, with so many more people online and for longer, the chances of seeing ads on social media or interacting with content marketing blogs are greater.
There are some obvious targets digital marketers can focus on, with many goods in greater demand.
All this will focus on the key changes that have occurred as a result of the crisis. The buyer persona marketers need to consider the change, specifically in terms of their needs, which will be common to most people due to nearly everybody having to adopt approximately the same lifestyle. The key is then to market goods and services as the solution to this specific need.
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