A cool experiment/intersection between advertising and gaming was Netflix's fun little throwback mobile game for Stranger Things 3 - which was released around the same time as Season 3 of Stranger Things. As a marketing tool, it's likely the game appealed only to a small segment - those already interested in the series and those feeling nostalgic for some good old fashioned NES/SNES gaming without all the bells and whistles surrounding modern gaming. As a piece of the Stranger Things universe however, it fits in perfectly. Additionally, the game quality was surprisingly good - quelling possible dissent from skeptical gamers: tons of prior movie tie-in failures (like ET), and this goes both ways - video games made into movies and movies made into video games). Indeed, recently, some of movies made into video games have been incredibly good - like Spiderman and Batman Arkham Asylum - perhaps because of more serious attention has been paid to the gaming audience which has exploded in the last 10-15 years.
This accelerated interest in gaming - and serious push to cross-brand across media platforms - suggests that "traditional" media is focused on integrating gaming into its marketing campaigns.
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