Week 10:

Source: “The good SaaS times will end and challenges are coming” , Ed Byrne, March 13, 2020, Tech Crunch, https://techcrunch.com/2020/03/13/the-good-saas-times-will-end-and-challenges-are-coming/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAEVgVZ_Vje28p-uL0JaUVC3ug_R5_r-QM2gC-8n5E5kk3y7vcEqzge-R_noKejsHSWAzn0jgiabXByMyHsZM5LsC_SFmB7MkWXTxDvga5JJ5us9InHEEcSYCXMlb648jAO-m1KIAm0NdyW0eVC37loPsgKt4-dQO5p8aNI-L_Fo8

Customers and the addressable market

This is nuanced, depending on from where you win customers. Do you save them money over their existing solution? Or cost them more money than how they do it today? Even if their current solution isn’t a good one, the sales pitch for change is much harder in a «batten down the hatches» world than a «shoot for the stars» one.

Cash and finance

Know your cash. A simple statement, but unfortunately, it’s rarely the case. You can’t rely on stories, promises and spreadsheets — you need to log in to your bank account multiple times a week.

People

The team is the most expensive and important asset in every SaaS company.

Existing customer base

In a recession, these are your most prized assets.

Pricing

Many people’s first reaction in a downturn is to reduce price.

Communicate

With customers, with stakeholders, with employees.


Summary

Recessions come and go.