QR Codes and relevance for
marketers
QR codes have been
around for a little while. They first began to grow in popularity around 2011
but didn’t smartphones weren't as ubiquitous and mobile friendly websites
weren't as prevalent. That has changed a lot in the last couple years.
Marketers can now continue to explore how these can be integrated into their
marketing plans.
- Convert one-time purchasers into repeat buyers: This is a nifty strategy, where marketers can incorporate QR codes directly into the packaging for goods that may be repeat purchases. An example of this are my Simple Human trash bags, which place QR codes on the trash bag indicated there are only a few left and should be reordered.
- Provide a little more levity to boring places: You could imagine at places such as museums, there is a great opportunity to engage customers. You can integrate QR codes for additional information or other engaging content, that may grab the attention and interest of may customers who may not understand the significance of the art work or artifact.
- Lead generation: You can place QR codes in a variety of place, perhaps Subways. These can offer "free trials" when scanning the QR code.
There are many other
use cases you might imagine, but here are a few to consider in your own
marketing plans.
Good luck!
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