Week 5:

Source: “LinkedIn Now Offers Moat Analytics Integration For Video Marketing Metrics”, Iris Hearn, June 5th, 2019, Impact Bnd, https://www.impactbnd.com/blog/linkedin-now-offers-moat-analytics-integration-for-video-marketing-metrics

“Marketers need to be able to tell that the right audience is seeing their video ads to be sure those ads are having the right impact, and the launch of our integration with LinkedIn will give brands the validation they need around viewability and attention for their video ads.

LinkedIn’s Heavy Investment in Ad Solutions

Most of these recent integrations take advantage of products already owned by LinkedIn’s parent company Microsoft, such as recent targeting enhancements powered by Dynamics 365 systems. I predict that LinkedIn will continue to roll out integrations or enhancements powered by other popular Microsoft-owned tools in the near future. After all, LinkedIn has a large audience of professionals, many of whom likely use Microsoft products to conduct their everyday business.