A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, April 18, 2020
Instagram Targeting
I continue to be impressed with how well companies can target on Instagram. I've bought more through Instagram marketing since being quarantined than I ever have before. Companies like Dumbo Beach Co, Yeti, & Perfect Practice Golf keep popping up showing me things that I'm very interested in. It's a great way for these companies to generate revenue when retailers are struggling so much because of the Pandemic.
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