Week 2:

How to make Google ads for local businesses

Source:

“7 Ways to Use Google Ads for Local Businesses”, August 22, 2019, Pam Neely, Acquisio website,

https://www.acquisio.com/blog/local/7-ways-to-use-google-ads-for-local-businesses/

Google search ads are a proven way to build awareness and drive traffic to a website. Local businesses know this. 63.7 percent of them say paid search is either “very important” or “somewhat important” to their businesses. But paid search – and specifically Google Ads – can do more than just drive traffic and sales. And what the ads look like when you click on them

If your business offers any kind of service consider testing these new ads.
Local service ads have one other secret benefit. They’ll make your business more prominent on Google Maps. That’s because Google shows these ads for “near me” searches on both Google Maps and Google.com. This may be a powerful selling point for local businesses – 77 percent of them say it’s “very important” or “somewhat important” to rank well on Google Maps.
To use Local Service ads, your Google Ads account needs to have location extensions set up.