Many folks have a love-hate relationship with Hubspot. On the one-hand, it does almost everything you need a CRM, marketing, and analytics platform to do in one sleek and easy to use package. On the other it frustratingly locks basic features behind paywalls, lacks some no-brainer functionality, and is uber expensive.
Hubspot's latest offering adds to its strengths while doing virtually nothing to address its (many) weaknesses. Boiled down to its most essential elements, Hubspot's latest offering--creatively named CMS Hub--is essentially just a bolt-on drag and drop editor a-la Wix or any more established, except less easy to use and less powerful. Its primary value adding proposition is the native integration it has in the Hubspot ecosystem, allowing it to sidestep the need to set up the endless and often messy integrations. It also has some cool SEO functions, as well as the native ability to show different website visitors different versions of the website, hopefully allowing you to optimize the user experience and drive those conversions up!
Thankfully the guys and gals over at Hubspot put together a quad chart for us to show where they fit in:
So there you have it, Hubspot is the (self-proclaimed) winner! Seriously though, if you're a DIYer and cost isn't a big concern, check out the new tools from Hubspot!
Full link below.
https://techcrunch.com/2020/04/07/hubspot-unveils-new-content-management-system-aimed-at-marketers/
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