Source: “As Twitter cracks down on fake
followers, SparkToro launches free tool to measure influence more
intelligently”, Monica Nickelsburg, July 12, 2018, Geek Wire, https://www.geekwire.com/2018/twitter-cracks-fake-followers-sparktoro-launches-free-tool-measure-influence-intelligently/
Seattle entrepreneur Rand Fishkin thinks it’s “so darn frustrating” that brands still use the number of followers an account has to determine which social media influencers will most effectively spread their message. He calls follower counts “a crap metric” in a blog post announcing a new tool to measure the influence of Twitter accounts.
Fishkin came to that realization by comparing his Twitter account to that of his wife’s. Seventeen years ago, Fishkin founded the Seattle marketing startup Moz.
Fishkin came to that realization by comparing his Twitter account to that of his wife’s. Seventeen years ago, Fishkin founded the Seattle marketing startup Moz.
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