Coronavirus impact on advertising

Business Insider had an interesting article explaining how the coronavirus is impacting the advertising agency.  Some interesting points in regards to digital:

• No surprise, Amazon is seeing an uptick on marketing from essential goods brands
• Google and Facebook will take a hit in the short term but ad business will be stronger in the end
• D2C companies are cutting ad spend and upping their homemade content 
• D2C companies giving out free samples to build brand awareness/loyalty

https://www.businessinsider.com/breakdown-of-coronavirus-impact-on-advertising-industry-2020-3