Social trends that matter
Social media is an
obvious force that matter for marketers. There are 3.5 billion daily active
users of social media, which is about 45% of the population! And where there is
engagement, there is money to be made!
90.4% of Millennials
report suing social media as compared to 48.2% of Baby Boomers. Additionally,
73% of marketers believe SM marketing is somewhat or very effective to their
needs. And further, some people forget that it actually can help improve their
customer experience through brand promotion. Given these benefits, you as the
marketer have many routes to go. For example, right now it is very popular to
engage with "influencers". 49% of consumers indicate they rely on an
influencer when considering purchase decisions. Brand can work with influencers
and piggyback on their popularity.
And now, one of the
newest hit sensations is Tik Tok. It was the most downloaded app in 1Q 2019.
There are >800 million monthly active users, which makes it the 6th most
used app. 60% of Tik Tok users are in China, and 69% of users are between ages
16-24. But this is changing fast. Marketers should continue to monitor this
platform for future integration into marketing plans.
Good luck!
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