I and my wife
usually see blogs introducing restaurant before we go to the restaurant. It’s
useful for me and wife because we can assess the restraint menu, food and
service in advance. Also, we check TripAdvisor and Yelp to see other people’s
opinions and pictures but we definitely rely on the personal blog comments
because they keep writing blogs and avoid writing false information, I believe.
Some of those who
write blogs make money utilizing affiliate advertisement on their blogs. If we
clicked the ad and bought some products via their blogs, they could get some
points or money. If there is some ad for the restaurant, I tend to click this
because I’m searching for good and valuable restaurant at that time. Generally,
those who write blogs of food and restaurant utilize food and restaurant
affiliate marketing on their blogs. I believe that this target segment is
reasonable and effective.
However, my friend
who utilizes ad and makes money said, “maybe more effective than other blog but
cannot make big money via affiliate marketing.” Effective marketing doesn’t
always make big money.
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