Personalizing your marketing campaign with predictive analytics

Instead of selecting the right potential customer base for a marketing campaign it is a cool concept to choose a right campaign for a customer user predictive analytics.

Here is a cool blog that I found

http://blog.zopim.com/2013/06/25/personalize-your-marketing-campaigns-with-predictive-analytics/

Predictive analytics focuses on the preferences and requisites of your customers, and so, provides us with the right channel, right customer, right timing, and a profitable and effectual marketing campaign.

The traditional way of approaching segmentation is now changing. Big data and predictive analytics are changing the way business is traditionally conducted.