The Scrolling Horizontal Advertisement
As I sat waiting for my 2pm meeting, I scanned my iPhone
for new twitter feeds, junk emails, Instagram posts, and anything else new on
the Internet. I found myself on an
article about this summer's best new workout songs – to really get you pumped
up for your run, bike, whatever. I was actually
excited about this one- I wondered if they came up with any new songs I had yet
to hear or song I had forgotten about.
As I scrolled down, past the intro paragraph aiming towards
the list of songs, an ad popped up on the lower part of my iPhone screen. At
first, I actually thought it was part of the website or the article, but upon
further inspection, I realized it was an ad for the best summer bod secrets. I
tried to ignore and pass it but the ad followed me. I tried to close it out but
every time I did, my finger hit the open button, and a new window popped up
with the advertiser's website – a somewhat JV site, littered with discount
weight loss products. It was annoying at best. I finally- albeit rather quickly
- gave up on my new summer workout songs, only 2 into the list and shut the internet
window frustrated.
Why would a website allow such advertising on its site? Does the Company know such advertising is happening? Does the advertising have the same – negative – impact on all readers? Whatever the answers, I, for one, will not be so quick to jump to an article posted on that website in the future…
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