Today, the technology has made cheaper for small companies to employ in their business. There are so many free softwares and cloud services that are available online or on mobile. For examples, building your own business website may only cost purchasing domains and some hours to build the website using the template provided by the free online do it yourself services.
However, as many startup or small companies do, just building a website won't guarantee lots of visitors to the site and converting them to clicks. Developing and designing website requires considerable time and concentration, otherwise the companies will be trapped in the pitfall of "I have a website, but why am I not generating revenue?"
http://www.inc.com/aaron-aders/3-common-web-design-mistakes-and-how-to-fix-them.html
The staffs of these companies often do everything and not an expert on web designing and marketing. Many are too busy to spend too much time working and maintaining the website, and analyzing the traffic of visitors and their behaviors using tools like Google Analytics.
They have a choice to hire expert of web designing and planning, but that potentially can increase their cost, which many startups hesitate to do in the initial stage. Should they allocate their small budget to the website, or should they allocate on other business developments. It can be a difficult business decisions to make.
The technology definitely have become easier for the startups to enter and begin the business but has not yet have perfect solutions for them.
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