Last night on the Daily Show with John Stewart, John Oliver decided to go after LinkedIn and email marketing.
At the 4:30 mark of the first segment of the clip below, you have John Oliver literally screaming at the TV screen, begging to please unsubscribe him from the LinkedIn email updates. "I don't even know what you do LinkedIn! You seemed to have monitized irritating people!"
It's hilarious, and we all know what he is talking about, because as much as you try to unsubscribe from LinkedIn emails, somehow you keep getting them.
It will be interesting to see if LinkedIn can come up with some sort of clever, viral, social media response or if it will just take the insults or ignore them. Does LinkedIn even have a PR team or a PR firm? We'll find out.
While LinkedIn is the darling of Wall Street social media (The stock is up over 100% since its IPO and in the last year), it still faces risks that every other digital media company faces.
Email marketing can be extremely effective, but if you piss off the wrong person, a person with a voice, your control of the message can go downhill pretty quickly
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