HubSpot Turns to Uberflip’s Content Marketing Platform to
Digitize eBooks
I came across an article talking about how HubSpot, the
leader in inbound marketing and online marketing automation, is going to use
Uberflip’s content marketing platform to digitize their eBooks and improve them
significantly.
Hubspot’s technologies are cool enough as it is in terms of
providing marketers with great insight into the effectiveness of their online
marketing efforts and how to optimize them. Part of the reason they have
succeeded in doing this is their generation of original content for marketers
explaining strategies for increasing the effectiveness of their marketing
efforts and how they can use HubSpot’s tools to do so.
Uberflip is exciting because they have a solution that
allows you to digitize the content you generate for optimized viewing / reading
on tablets and smart phones. Not only do they allow one to create eBook
experiences that can leverage links, video and social media integration, they
provide exceptional analytics on what specific content the readers care about,
how they interact with it, and better evaluate individual writer’s and how they
can improve.
To me, this is exciting for the future of the print media
industry as a solution like this should hopefully allow content creators, who
have been suffering in recent years, to both better monetize their content and
generate content readers value. Imagine reading Sports Illustrated in a
magazine like experience on your device while being able to easily engage with
the content by watching interactive video or being able to share aspects of the
content on social media channels while still in the structure of a traditional
print document and not a web page. I’m excited by the idea and interested to
see where it goes.
No comments:
Post a Comment