iIt's the nvention of a mobile instant massaging app – WeChat. WeChat’s
core functions allow users to send text, image or audio messages. The audio
message function is similar to an application from WhatsApp Inc. WeChat’s
photo-sharing function called “Moments” operates with a timeline and
cover-photo layout similar to that of Facebook Inc. With WeChat user grow to at
least 400 million by the end of this year, providing the chance for Tencent to
boost revenue by adding mobile e-commerce and location-based advertising.
WeChat is expected to replace online games as a new growth driver in the coming
years. In 2010, the company embarked on an aggressive investment strategy
intended to strengthen advertising revenues, targeting online search, security
and video, and e-commerce. WeChat now has more than 10 million overseas Chinese users and the company is investing heavily for wechat's usage by American users.
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