Even though it is a relative newcomer in the social space, Google has made some great inroads with Google+ in the past couple of years. As Google+ turns two years old, it has become more relevant and more important to any digital marketing campaign. So relevant, in fact, that Ad Age is publishing articles urging users to not ignore it.
With the power of all the data and resources of Google behind it, Google+ definitely has some clear advantages over other social networks to both marketers and users. The article below highlights some key features that make Google+ unique.
http://adage.com/article/digitalnext/google-turns-afford-ignore/242996/
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