With the innovation of new technology devices (smartphones, tablets, etc) its become an issue for websites and developers to adapt their creations. The problem for developers comes into play when you are view websites from smaller and smaller screen sizes. The dimensions change but the user is still expecting a high level of service. This is the same for companies running ads.
Fortunately for developers, websites with ad revenue models and even the advertisers big brother Google has their back. Google announced today that is has launched its new responsive AdSense unit. The technology giant has built an adaptive code which allows for ads to conform themselves to the renderings your site displays on different devices.
What does this mean for advertisers?
This is reassurance that your ad isn't going to be misconstrued if someone looks information from a smartphone or tablet. They ad will be proportional to the rest of the website. These little innovations don't seem like much but allows Google to continue to print money daily.
How else do you see this type of solution helping advertisers?
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