China at your Fingertips produced by GroupM Interaction.
Some interesting figures:
In China,
420m mobile internet users
73% of smartphone users wake up to phone alarms
Mobile surpassed PC as the No 1 internet access device
77% of smartphone users never download paid app (only free apps!!)
60% of apps are never used!!
66% of smartphone users ended a relationship by mobile
In the first minute of new year, sina weibo users sent 730K tweets
65% of smartphone users beautify personal photos before sharing
China accounts for 1/5 of total app downloads in the world on App Store
In 2012, daily IM msg volumes (190bn) exceeded SMS (176bn)
95% of smartphone users use smartphone before bedtime, 48% of which check WeChat and 40% of which check Weibo
The video ends with “Even a pancake mom has a mobile strategy, how about you?”
Enjoy Watching!
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