So many marketers have become so obsessed with online advertisement and paying too much attention to create original contents for its online advertisement. In fact, the traditional advertisements are still very effective way to reach and convince consumers as we learned from OwnLocal who convert traditional advertisement to online marketing.
TV viewers watch TV program and commercials and when they like the it, they tweet. Twitter calls this "now moments," which is a successful real-time ad sales based on capitalizing on the way TV viewers use computers and mobile device. The article explains watching TV is very engaging and benefits derived from utilizing "now moment" on the twitter.
Creativity brings the traditional and the current marketing together. Companies do no necessary need to invest on creating totally new or what people think innovative. A spark of connecting two effective ideas can make something unique that can be more innovative than something that is totally new.
http://www.usatoday.com/story/tech/2013/07/09/twitter-facebook-hashtag-ravenue-adam-bain/2501583/
No comments:
Post a Comment