Tips for measuring a social media campaign

One of the biggest challenges businesses face with their online campaigns is measuring the effectiveness of their social media efforts. There are a number of tools available for measuring social media and managing online campaigns.

Measuring Social Media Begins with Understanding Online Campaign Objectives. Just like other marketing methods, a business needs to develop a plan and objectives before launching an online campaign and measuring social media efforts. The objectives for an online campaign should identify measurable goals a business hopes to achieve in their social media efforts.

Define the target audience for the online campaign. Develop a content strategy for the copy, videos, images and other elements featured in social media channels. Identify individuals within the company who will manage the campaign. Keep the social media objectives realistic and achievable.

Here is an article that describes the approach


http://www.forbes.com/sites/davidvinjamuri/2011/10/26/whats-it-really-worth-to-you-5-tips-for-measuring-social-media-campaigns/